![]() To quote Mr Cutt : “ It is something that Google is able to parse out and I think we do reserve the right to use it in ranking ! » What is the link between EXIF Data and SEO ?Įverything started back in 2014, when Matt Cutt (working for Google at the time) announced in an ambiguous YouTube video that EXIF data from images could potentially be a ranking factor for Google Image. Tips to excel in high society (or more likely in SEO Workshops) : EXIF standard was defined in Japan and there is absolutely nothing surprising about that since Sony, Fujifilm and Canon have their headquarters in Tokyo. When you realized that image SEO is almost only about helping Search Engines to understand your picture, you get why people have been discussing the potential impact of EXIF / IPTC on SEO. You can even find stories on SEO forums saying that EXIF data has been used by the police to solve cases. EXIF data can really embed a lot of information. ![]() Settings (aperture, shutter speed, flash.)Īnd a lot more.An exemple of SEO friendly data What exactly contains EXIF data ? ![]() Think of this data as a picture’s fingerprint for. ![]() EXIF (and/or IPTC data) is a file structure format used by digital cameras to store various information in pictures or images. EXIF stands for Exchangeable image file format.
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